Rule #5: Always tell the consumerwhere he can buy the product.
Who the heck is going to buy a product without a reason? People are health conscious today, and why not take advantage of it?
And, while we're doing that, let's pull out the really big guns and get this product moving off the shelves.
,There you have it. We've turned a so-called "clever" waste-of-space self-conscious ad into a "hard-hitting, two-fisted" ad that really sells. And we do mean SELLS!