Rule #3:Associate your product with something universally liked.

What's more motivating that a patriotic spirit? We've won wars with it!

mona lisa in a usa flag hat with a tatooe holding a milk carton with text along side

Let's not be shy about who we are. After all, it's not the Italian Dairy Producers who are paying for all this expensive advertising.

I bet you're feeling better and better about milk all the time now, aren't you? But if you're not fully satisfied it's because there's something important this ad is lacking.

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